Direct Marketing Essay Example | Topics and Well Written Essays - 3000 words

Direct Marketing - Essay Example This stored data may include such information about the customer that ranges from demographic information, age, gender, profession, purchase history, and personal characteristic. A plethora of companies is drastically adopting this mode of direct marketing to promote their products and services to customers. Some of the examples of such companies include banks and insurance companies as the leading entities on this direct marketing business. According to Pearson (551), direct marketing has emerged as an important tool to both buyers and marketers. The current trend shows that direct marketing is slowly turning to be web-based, and presently the internet marketing accounts for a bigger share of direct marketing. Based on the figures that were published by the interactive advertising bureau of Canada (IAB), the internet is one of the leading modes of direct marketing in Canada. In total of percentage of how direct marketing is conducted, it is thought that about 23% of advertisements d irect to customers reach to customers on a weekly basis (Pearson 552). In fact, direct marketing is drastically turning out to be the major player of marketing in most sectors of business. According to information by the IAB, it is projected that by the year 2016, direct marketing will emerge to be the number one mode of business in the world. This paper will highlight the different forms of direct marketing, and then highlight some of the ethical issues cited against this form of business. Then provide opponents of this form business. Finally, this paper will critically argue against these criticisms and show how direct marketing is ethical. Further, it will demonstrate it as a good practice that brings about more advantages to all parties involved. Direct marketing can take a myriad of forms. Direct mail marketing is one form of direct marketing that is used by both business-to-business and

Negative Effects of Illegal Immigration in the U.S Term Paper

Negative Effects of Illegal Immigration in the U.S - Term Paper Example Legal immigration benefits the U.S. each year; however, it’s illegal counterpart does not. Illegal immigration in the Unites States creates big problems for many businesses. "Three hundred thousand illegal immigrants enter the Unites States each year" (Green 4). Every year many illegal immigrants sneak across the U.S. borders, or forge the right papers. Many businesses in rural areas hire illegal immigrants knowingly for outrageously low prices. This hiring is not only degrading to the appearance of the US, but is unfair to other businesses that hire U.S. citizens. Illegal immigrants create greater competition between businesses, but for the ones that don't hire them it unbalances their earnings. Since illegal immigrants can be hired for much less than minimum wage, companies can maximize their profit by buying products cheaply, and cutting costs in staffing their facilities. The United States government has tried to enforce laws about the employment of illegal aliens, but has given up time and time again. Some employers may have even employed an illegal immigrant without even knowing it. Some immigrants obtain the papers for a citizenship, but instead of getting them signed by officials, they forge them and end up getting away with it. â€Å"Politicians, scholars, and citizens alike pronounce the immigration policy â€Å"broken,† as the number of illegal immigrants has reached an estimated 11 million.† (Papademetriou 2005). The issues of both immigration and naturalization are currently extremely sensitive and important issues facing the United States. The Immigration and Naturalization Act of 1952 clearly asserts that no illegal aliens are allowed into the United States. â€Å"In 2008 alone, 1,305 bills related to illegal immigration were introduced in the United States; 206 laws and resolutions were passed in 41 states.† (National Conference of State Legislatures 2009). Immigration and naturalization laws must be enforced in the U nited States, and without it America would become overpopulated and immigration would be out of control. The INS was organized in 1952 for the sole purpose of controlling immigration in to the United States. There are two ways of becoming a citizen of a country, which are by birth and naturalization. Naturalization is a process by which people become citizens from one country or region to another. Some countries do not allow naturalization or immigration due to over population circumstances. (Levey. 67). Illegal immigrants are breaking the federal law when they do not follow this process. Regardless of their reasons, they need to be held accountable for their actions. On February 7, 2003 the Immigration and Naturalization Service (INS) released its latest estimate for the size and growth of the illegal alien population in the United States. "The INS estimates that there were five million illegal aliens living in the United States, with the number growing by 275,000 each year."(Kobac h) New numbers are for the long term, illegal population is those who have been in the United States for at least one year. Many people question exactly how many illegal immigrants are really in the country. â€Å"In 2009 the Department of Homeland Security estimated that there were 1.68 million undocumented immigrants living in Texas. (The nation as a whole is said to have 10.8 million, according to the DHS; Texas has the second highest number of